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Marketing to Engineers & Manufacturers

The Future of Work

The Future of Work

This year has seen, what appears to be, an unusually high level of soothsaying predictions on technological ‘Revolutions’, and how they will affect us all. How the latest technology buzz-word, ‘Artificial Intelligence’, will replace 50% of our jobs. Emerging new...

How to Product Launch Checklist

How to Product Launch Checklist

What does a product launch checklist look like? What do you need to cover? We delve a little deeper in this article for anyone interested in scenario planning and avoiding disastrous product launches.    Imagine Joe, he doesn’t have a plan. He is launching his...

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What is a Copywriter?

What is a Copywriter?

Many of you may not know what a Copywriter is? Even less so an engineering copywriter. If you need text written for a website, magazine, editorial or social media article, then this is ‘copy’. Simple in theory, but never in practice, especially for our chosen niche of...

How to start marketing as a manufacturer.

How to start marketing as a manufacturer.

Marketing for engineering, manufacturing and tech companies is not that difficult if you follow some simple rules. Strip out the guff and get down to basics, from creating simple buyer personas to the difference between digital Ads, social media and your website.

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